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Co-registration, also known as Lead Generation, is the process where an individual registers on a website and the individual is presented with offers from third party advertisers. Individuals may select offers of interest, fill out one or more forms, providing additional personally identifiable information (PII), and give permission to share their PII with the advertiser or third parties. In return, the individual receives information or services from advertisers, (i.e., free quote, newsletter or coupon).
In general, there are two forms of online lead generation: 1) Simple offers where the individual may sign up for the offer without entering additional information; and 2) Custom offers where the individual is required to enter additional information in order to sign up for the offer.
The PII provided by individuals may be as simple as first name, last name and email address. Additional contact information such as physical address and phone number, or demographic information such as household income and other pertinent information for the offer, such as if you own or rent, may also be collected.
What we do?
Panthera Co-Reg Network optimizes a management technology to connect advertisers with quality sales leads. We work with hundreds of quality websites/networks (publishers) around the world and supply thousands of high quality sales leads each month for our advertisers. We focus on quality more than quantity by requiring each lead to undergo a strict cleansing process. During this process, erroneous data, database, and campaign duplicates are removed to insure quality.
Panthera provides experienced lead buyers with high-tech campaign management tools. Every campaign we run is treated like our own. We take pride in all of the highly qualified leads our advertisers receive. We are able to provide a broad reach and high volume due to our strong partner relations and technology advancements.
Why Use Lead Generation?
Lead generation is equally rewarding for both the buyer and seller. Buyers are able to request information from several sources that offer the product or service they are looking for. Sellers are given the opportunity to pitch their product or service to someone that has given them permission to solicit. Conversion rates on the leads that the advertiser receives are generally higher. This is due to the fact that we pre-qualify the prospect and eliminate the traditional “cold call” sales scenario.
What Business Industries use Lead Generation?
Many different businesses have adopted online lead generation (host and post and co-registration). Some of our most successful candidates using this type of marketing include insurance agencies, education institutions, retailers, wholesale distributors, and pharmaceutical companies.
Market trends show an increase in this type of lead generation for direct response oriented businesses. The reason for the increased trend is this form of lead generation is more cost-effective than traditional methods; therefore provides a higher ROI from your marketing dollars.
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